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For most families, selling their home is one of the biggest emotional decisions they will ever make. If the move is voluntary, you will be questioning whether or not you are doing the right thing. If the move is being mandated by a relocation, you will be separated from things that are special and dear to you. The right agent will be empathetic to your needs and thoroughly competent in the financial aspects of the sale. Choosing the best real estate agent to market and sell your home can make all the difference, turning an otherwise difficult, stressful process into a comfortable, informed experience that you are in control of.
You should choose an agent as carefully as you choose a doctor since you will be discussing highly emotional issues over what could be weeks or months. Make sure you trust what the agent says. Many times people who are having trouble selling continue to switch agents over and over hoping to find the one with the "silver bullet" that says their extensive marketing will get you an above market price for your home. False!
Trying to sell an overpriced house is like trying to sell out of date food
Now why would I say something like this? Because there is not a market for either. Try telling this to a frustrated homeowner who has his/her mind set on the price that their special house should really command. THE BUYERS SET THE PRICE! Further, no lender will lend money for an above the market price. Period!
Should you list with a major franchised company?
Your selection of a Realtor to work with should be based on the agent themselves not the company. You will never meet any of the company officers unless you go to court.
Don’t they have a secret cache of buyers?
No.
Don’t they have special advertising that attracts buyers?
No.
Agents may tell you that their “strong marketing” will get your house sold.
Yet, the fact is only about 8% of houses are sold by the listing agent. If there was a "secret marketing plan", every real estate company would know about it and be using it. If you want to know the real reason houses are sold, send me an email.
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